ADIDAS INNOVATION_ BLAST BOOST
In pursuit of advancing Adidas' BOOST technology, 'Project: Blast BOOST' was initiated to develop a new form of BOOST that enables greater sidewall surfacing and more dynamic midsole silhouettes. Our team used this opportunity to create a holistic running shoe concept designed to guide the gait during running. In collaboration with Material Engineering & Sport Science, we developed a conceptual prototype that inspired further exploration into the future of BOOST technology. This was a fast-paced research & exploration project that I had the opportunity to contribute to.
Project: Research & Development (R&D)
Project Management: Paul Smith
Design: Juno Park
Development: Eva Hofmann
Sport Science: Hendrik Enders
3D Modeling: Manfred Rippel
Design Direction: David O'Mahony
Project Involvement: Conceptualization - Sample Development
