VESSI ARCHIVE_ TIDAL CMTR
A self-initiated project (SS25) aimed at introducing a fresh design perspective for internal cross-functional teams. The goal was to establish a bold new aesthetic language to better connect with a younger audience while addressing needs beyond simple waterproof functionality. The concept advanced to the prototyping stage for internal review but was ultimately discontinued due to a shift in company direction.
Project: New Upper
Design: Juno Park
Development: Connie Leung (HQ) + Kelly Nguyen (Asia)
Project Involvement: Conceptualization - Sample Development
