VESSI TIDAL SNEAKER
With Vessi's roots in athleisure & waterproof footwear, the objective of this project was to create a more refined silhouette- one that evokes the performance aesthetics of a running shoe while maintaining a balanced design suitable for everyday wear.
Project: Totally New (TN)
Design: Juno Park
Development: Connie Leung (HQ) + Kelly Nguyen (Asia)
Color: Karman Bains
Design Direction: Andy Wang (CEO, Co-Founder)
Art Direction (Product Photography): Katie Golding
Project Involvement: Conceptualization - Sample Development - Fit Testing - Commercialization
