ADIDAS INNOVATION_ ELEVATE LOOP
Building on the success of the Adidas FutureCraft Loop, our team was tasked with developing the next phase of the program: Circular Loop. The goal was to test and validate the readiness of the Loop toolbox of materials and manufacturing methods. Through this process, we successfully filed a patent focused on shoe recycling.
Project: Research & Development (R&D)
Project Management: Paul Smith + Tanyaradzwa Sahanga
Design: Juno Park
Development: Eva Hofmann
Material Engineering: Andreas Seefried
Design Direction: David O'Mahony
Patent: https://patents.google.com/patent/EP3946871B1/en?q=(juno+park)&oq=juno+park
Project Involvement: Conceptualization - Sample Development
The work carried out on this project, along with many others within the LOOP program, has helped provide the Running BU with valuable insights and tools to continue shaping key franchise styles. The Adidas Ultraboost MTBR 2.0, shown below, is a great example of how the Running BU has applied these resources - it was fully designed and developed by their team, independent of my direct involvement or that of the Innovations Team.